The Arbitrum Foundation is excited to announce the expansion of the Arbitrum Ambassador Program to new regions in 2025. The expansion will begin with the launch of dedicated regional tracks in Korea and Brazil in addition to existing locations — India, Nigeria, and Mexico.
The Ambassador Program is an Arbitrum Foundation’s initiative to build a grassroots community in the ecosystem. The program empowers members to represent Arbitrum in their local communities by encouraging them to educate users and developers about Arbitrum technology and create a global network of dedicated community builders who can propel the ecosystem to new heights.
Expansion to Korea and Brazil
The Arbitrum Ambassadors program was launched in 2023 as a community-building initiative. The program has since optimized and grown from a student-led initiative focused on university events to include Web3 proponents from all walks of life.
In 2024, the program was reignited with a dedicated focus on three key regions (India, Nigeria, and Mexico) with high advocacy to experiment and expand beyond events. Alongside community engagements via regional IRL events, emphasis was placed on online content creation and developer onboarding. Since August 2024, ambassadors submitted roughly 1,200 pieces of high-quality content, both technical and non-technical, via X (formerly Twitter) that earned a stunning reach of over 122 million for the Arbitrum ecosystem.
In light of the above success, the Arbitrum Foundation is expanding to two additional regions in Q1 2025 — Korea and Brazil. Both countries have shown strong community participation organically and bring great value to the Arbitrum ecosystem.
What’s New
All ongoing ambassador activities — including in-person and online events, community engagement via content creation, and developer onboarding — will continue as usual. In addition, the Ambassador Program will expand its focus to:
- Onboarding ambassadors from New Regions: Applications are now open in Korea and Brazil, joining our existing regions of India, Nigeria, and Mexico.
- Strengthen Regional Engagement: By introducing language-based content grants, Ambassadors will be encouraged to produce high-quality content in their native languages, including Korean, Spanish, and Portuguese.
Who should apply
If you are passionate about Arbitrum technology from Korea or Brazil and interested in creating an impact through social media presence and community engagement in your regional language, this program is for you!
The Ambassador Program is a great opportunity to leverage Arbitrum’s community support to elevate your profile as a Web3 community leader, connect with industry experts, and gain invaluable experience building a thriving Web3 community.
Apply here to become an Arbitrum Ambassador today.
FAQs
1. What are the activities an ambassador can do?
Ambassadors are tasked with the growth and development of the Arbitrum ecosystem through education programs. This includes activities such as online content creation, organizing community meetups, conducting technical workshops, and helping onboard developers.
2. I’m not from Korea or Brazil, can I apply?
Currently, we are accepting applications from existing locations (India, Nigeria, and Mexico) and new regions (Korea and Brazil). If you are from any other region, we request you to stay tuned as we plan to add more regions in 2025.
3. I’m only interested in organizing events, can I apply?
To be able to participate in the Ambassador program fully, we expect applicants to have a strong social presence as a primary criterion.
4. What are the benefits of applying to the program?
As an Arbitrum Ambassador, you’ll forge valuable connections within the Arbitrum community, collaborate with fellow ambassadors, and gain access to experts in the ecosystem. Beyond growing your social media presence and portfolio, you’ll hone your content curation and social marketing skills through hands-on experience and training programs.
5. When can we expect new regions to be open?
Currently, the focus is on Korea, Brazil, India, Nigeria and Mexico. In due time, we will notify you about the other regions.
6. Where can I apply?
Please apply via https://arbitrum.foundation/ambassador
7. Who can I talk to for more info?
Feel free to email ambassadors@arbitrum.foundation for more information about this program.
